We share our thoughts and ideas around Shopify — dev guides, growth notes, and the occasional war story from the build.
Beyond the obvious picks, a handful of lesser-known Shopify apps tackle the hard parts of dropshipping — inventory sync, post-purchase revenue, bulk file handling, carrier selection, and support at scale.
A Shopify handle is the URL-friendly slug that identifies every product, collection, and page in your store. This guide covers what handles are, why they matter for SEO, how to find and edit them, and how to reference them in Liquid templates.
When a checkout silently breaks and campaigns keep running, every click is wasted spend. Here's how real-time conversion-rate monitoring saved an estimated $107,000 in a single night.
When a metafield holds a list of metaobjects — each carrying a metafield list of its own — retrieving the data cleanly gets tricky fast. Here's the structured, step-by-step way to do it.
A good Shopify conversion rate sits between 1% and 3%. This guide walks through real-time monitoring setup, drop diagnosis, and the highest-impact tactics to lift your rate.
Chasing a perfect PageSpeed score is the wrong goal for Shopify merchants. Even Shopify's own Dawn theme scores around 50. What actually moves SEO rankings and conversion is Core Web Vitals — the real-world signals Google measures.
GA4 and Shopify Analytics measure traffic and conversions using different methodologies, so some discrepancy is always expected. This guide explains why the numbers diverge, what threshold separates normal from broken, and what to do when the gap is too large.
Ten Shopify apps — one per growth lever — covering accounting, email, shipping, SEO, personalization, reviews, POS, and customer support. Find the right tool for every layer of your store.
Six high-impact ways to grow a Shopify store: a mobile-ready theme, optimized product pages, email automation, reviews, social media, and SEO.
Shopify has no native bulk file export. Filey fills that gap — a free app that downloads all your store's product images, videos, and 3D models in one click with original filenames intact.
A few times a year we send what we've learned shipping intelligent storefronts. Worth the inbox space.
